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Happy days are here again!

The repeal of Prohibition, America’s “noble experiment”

At 12:01 AM on April 7, 1933, “3.2” beer became legal in the District of Columbia and 19 states*, including California. San Francisco couldn’t have been more excited about it!

Happy days are here again

"A Fourth and Mission st. business man rebuilding his establishment to provide all the embellishments appropriate for the service of the beer that is about to bounce back, gloats in large letters over the return of optimism on the crest of the foamy river. It will be 'The Brass Rail Tavern.'
" —The San Francisco News, March 31, 1933




Jimmy Hatlo (1898-1963) was one of San Francisco’s finest and most well known cartoonists. His They’ll Do It Every Time, which debuted in the San Francisco Call on February 5, 1929, went national in 1936. Hatlo’s whimsical image of a barrel of beer on parole is from a cartoon that appeared in the San Francisco Call just four days before the first post-Prohibition keg was tapped in the City by the Bay.


*President Roosevelt had signed the 3.2% beer and wine bill into law on March 22, 1933. On April 7, beer flowed once again in Arizona, California, Colorado, Delaware, Illinois, Indiana, Kentucky, Maryland, Minnesota, Missouri, Montana, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, Washington, Wisconsin, and the District of Columbia.




 

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