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At 12:01 AM on April 7, 1933, “3.2” beer became
legal in the District of Columbia and 19 states*, including
California. San Francisco couldn’t have been more excited
about it!
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"A Fourth and Mission st. business man rebuilding
his establishment to provide all the embellishments appropriate
for the service of the beer that is about to bounce back,
gloats in large letters over the return of optimism on
the crest of the foamy river. It will be 'The Brass Rail
Tavern.'"
The San Francisco News, March 31, 1933

Jimmy Hatlo (1898-1963) was one of San Francisco’s
finest and most well known cartoonists. His They’ll
Do It Every Time, which debuted in the San Francisco
Call on February 5, 1929, went national in 1936.
Hatlo’s whimsical image of a barrel of beer on parole
is from a cartoon that appeared in the San Francisco
Call just four days before the first post-Prohibition
keg was tapped in the City by the Bay.
*President Roosevelt had signed the 3.2%
beer and wine bill into law on March 22, 1933. On April
7, beer flowed once again in Arizona, California, Colorado,
Delaware, Illinois, Indiana, Kentucky, Maryland, Minnesota,
Missouri, Montana, Nevada, New Jersey, New York, Ohio,
Oregon, Pennsylvania, Washington, Wisconsin, and the District
of Columbia. |
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