Bicoastal Battle for the NFC Championship

January 19, 2012

Two of the nation’s top craft brewers are betting that their hometown team will win the National Football Conference game this Sunday.

John Dannerbeck, president of Anchor Brewing Co. of San Francisco, and Steve Hindy, president of Brooklyn Brewery in New York, said Thursday they will pour the other brewery’s beer and outfit their brewery tour staff in jerseys from the opposing team for a week if their team loses the title game in San Francisco on Sunday.

The craft brewery chiefs will wear the jerseys of shame as well.

“We are very confident that the 49ers will come through for us and we will not have to suffer this humiliation,” said Dannerbeck. “We beat the Giants earlier this year, and I am sure we will do it again.”

“The Giants have come together in an impressive way since the post-season commenced,” said Hindy. “We think Eli Manning and his team are going to avenge that earlier loss and move on to the Super Bowl.”

Anchor Brewing Contact:
Robbie McKay, 310-845-5520

Brooklyn Brewery Contact:
Dan Dippolito, 718-486-7422