Anchor Brewing Pays Up to Settle Bi-Coastal Beer Bet

January 30, 2012

A bi-coastal bet was made between two of the nation’s top craft brewers before the NFL NFC Championship game, and now it’s time to pay up.

John Dannerbeck, president of Anchor Brewing Company in San Francisco, and Steve Hindy, president of Brooklyn Brewery in New York, agreed to pour beer from the winning brewery and outfit their own craft brewery’s tour staff in jerseys from the opposing team for a week should their team lose in the battle between the San Francisco 49ers and New York Giants for the NFC title.

The Giants were the winners in a tightly contested overtime game, so Anchor brewing staff will wear Giants jerseys and pour samples of Brooklyn’s Sorachi Ace beer during tours of its San Francisco brewery Monday, January 30 through Friday, February 3.

“The Niners played a great game but the Giants came out on top, so we’ll stand by our word,” said Dannerbeck. ”We’ll be pouring beer from Brooklyn Brewery and wearing the Giants’ colors this week, but don’t worry, our Niners will be back next year and we’ll be hoping for a chance to even the score.”

“We hope our friends in San Francisco enjoy the Brooklyn Sorachi Ace. Let's hope for a rematch in 2013," said Brooklyn Brewery President Steve Hindy.

Public tastings of Brooklyn Beer will not be available during this time, as Anchor tours are available by advance reservation only. Unfortunately, all tours are full this week, but you may call the brewery directly at 415.863.8350 to inquire about any cancellations.

Want to get a look at Anchor Brewing staff wearing the “Big Blue” colors? Connect with the breweries online:

Anchor Brewing
Facebook: www.facebook.com/anchorbrewing
Twitter: www.twitter.com/anchorbrewing

The Brooklyn Brewery
Facebook: www.facebook.com/thebrooklynbrewery
Twitter: www.twitter.com/brooklynbrewery

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MEDIA CONTACTS:
ANCHOR BREWING CONTACT: Robbie McKay, 310-845-5520
BROOKLYN BREWERY CONTACT: Dan Dippolito, 718-486-7422;