Anchor Brewing Debuts San Franpsycho® IPA—A Juicy Collaboration Brew that Celebrates the City and Culture of San Francisco

April 09, 2018

Anchor Brewing Company announces the debut of San Franpsycho® IPA, a Juicy IPA created with long-time collaborators San Franpsycho®, a community-based clothing and lifestyle brand. A delicious, balanced and easy-drinking beer that finishes with floral hops and big, juicy notes of peaches and apricots, San Franpsycho IPA is the perfect, sessionable summertime brew. This IPA celebrates the city and culture of San Francisco but will be available nationwide—bringing the unique ethos of the City by the Bay to beer lovers from coast to coast.

San Franpsycho IPA (6.3% ABV) is an IPA with stone fruit-forward hoppiness and a slightly sweet finish. To craft this inventive IPA, Anchor experimented with different recipes and, along with San Franpsycho, invited the public to taste various batches and vote on their favorite at Anchor’s pilot brewery & bar in Potrero Hill, Public Taps. “We knew we wanted to make a uniquely San Francisco beer, so it was fitting that locals made the final decision,” said Brewmaster Scott Ungermann. “The IPA with stone fruit really resonated with voters, so we went with it. Combined with artwork from San Franpsycho, the result is a beer with quintessentially Outer Sunset vibes. It is a beer for everyone, but it’s inspired by that unique beach community where San Franpsycho was born.”

“Anchor shares a lot of the same values as San Franpsycho in the way that they create and craft,” said San Franpsycho Owner and CEO Christian Routzen. “We support common communities and, of course, we’re both established in this fine city and that means everything to us.”

Brewed with 2-row pale, red wheat and acidulated malt, San Franpsycho IPA pours a hazy golden straw color with a white fluffy head. The mouthfeel is creamy and smooth yet mildly effervescent with a hint of back-end tartness. San Franpsycho IPA is fermented with a mixed culture of yeast to create a unique and fruity estery nose, unlike any other IPA from Anchor. Anchor brewers add peach and apricot fruit puree during the secondary fermentation, giving the beer a pleasant hint of sweetness and abundantly fruity aromas of peach, apricot, and pineapple with a bit of funky dank. The slightly sweet taste, with a mild Belgian complexity from the yeast and a finish of fruity hops, makes San Franpsycho IPA the perfect pairing for ceviche, avocado toast and peach cobbler.

Building on Anchor’s portfolio, San Franpsycho IPA ties into the brewery’s past and future. The Anchor story has always been one of innovation. Anchor Steam® Beer started as a quirky idea to utilize San Francisco’s foggy climate to cool beer on rooftops. Anchor brewers continue to embody that pioneering spirit today with this new release. “This is the future for Anchor—to innovate in our special releases,” said Ungermann. “Since the opening of Public Taps, Anchor brewers have had the freedom to experiment on a small batch basis. We’re brewing new beers all the time, and we have the feedback from the community. That has let us explore, collaborate and create in new ways.”

The name San Franpsycho IPA speaks to San Francisco, but specifically to Ocean Beach and the Outer Sunset neighborhood. The label design is a classic view from the Noriega hilltop looking down to the Outer Sunset and Ocean Beach, where San Franpsycho was born.

“San Francisco is a special little city on the edge of the universe,” said Ungermann, “and at the same time, what happens here is amplified by the tech industry that reverberates around the world. This city is a launching point for so many things, and a place where people come to seek their own way. San Franpsycho IPA is a celebration of that pioneering spirit for everyone to enjoy.”

Anchor and San Franpsycho will host an official San Franpsycho IPA Release Party on Friday, April 13th at Neck of the Woods in San Francisco. The San Franpsycho crew and Anchor brewers will be onsite, and attendees can enjoy San Franpsycho IPA on draft. San Franpsycho will be live screen printing a limited-edition design to celebrate the release, and the event will feature a local music showcase. For more information visit www.SFPIPA.com.

San Franpsycho IPA is available from April through September in 12oz. bottles and on draught at select bars, restaurants, and stores as well as at Anchor Public Taps and the Anchor Brewing Taproom in San Francisco. You can find a brew near you by using the Anchor Beer Finder.

Learn more about Anchor Brewing at www.anchorbrewing.com and follow @anchorbrewing on social media. Learn more about San Franpsycho at www.sanfranpsycho.com and follow @sanfranpsycho on social media.


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