Anchor Brewing Debuts Limited California Lager Golden State Warriors Packaging
March 14, 2017
Anchor Brewing Company announces the limited release of their California Lager Golden State Warriors packaging. A flavorful, easy-drinking golden lager for the Golden State, Anchor California Lager® (4.9% ABV) is the perfect brew for gametime or anytime.
The Warriors, whose final season in Philadelphia is best remembered for Wilt Chamberlain’s 100-point game, moved west at the start of the 1962–1963 season. They became the Golden State Warriors in 1971—the same year, coincidentally, that a storied brewery in San Francisco began bottling its unique beer. Today, the Warriors are the most exciting team in the NBA, and Anchor Brewing is known worldwide for its timeless and unique beers, like Anchor California Lager.
“It was just a matter of time before Anchor Brewing and the Golden State Warriors teamed up for a special release,” said CEO and President of Anchor Brewing, Matt Davenport. “We at Anchor have always been huge fans and supporters of the Warriors so we’re excited to share our beer with fellow Dub Nation fans in this way.”
Anchor’s roots go back to the Gold Rush, long before icehouses and modern refrigeration made traditional lagers a viable option in California. In 1876, thanks to an ice pond in the mountains and a belief that anything is possible in the Golden State, a little brewery named Boca created California’s first genuine lager. In 2013, Anchor California Lager was introduced as our revival of this historic beer.
“We are always looking for ways our partnerships can add to our fan experience and this campaign does just that,” said Warriors Chief Marketing Officer Chip Bowers. “The Warriors and Anchor Brewing both have a deep connection to California and the Bay Area and we’re excited to see Warriors branding on Anchor’s golden lager for the golden state.”
The limited edition packaging reflects the Warrior’s logo; a span of the iconic San Francisco—Oakland Bay Bridge in their signature yellow and blue colors. It is available from March-June 2017 in 6-pack bottles in the extended Bay Area including San Francisco County, Marin County, Sonoma County, Napa County, Solano County, Contra Costa County, Alameda county, Santa Clara County, and Stanislaus County. A variety of Anchor beers are also available at the Oracle Arena where the Golden State Warriors play.